THE CRUNCH IS CALLING | OLD EL PASO

A global campaign to bring back the hard shell taco to it’s former glory. Running across TV, OOH, and social. Taco, taco, taco, taco, taco, taco, …

Directed by Johnathan Marlow
Production Company: Outsider

Campaign Ad of the day

This idea below was the social and digital for the Crunch Is Calling CAMPAIGN but it sadly never made it out into the real world.

We observed that the hard shell diners were having trouble filling their hardshell tacos without them breaking.
So we found a solution that was right there infront of us the entire time, in our own logo. The red Spanish tile. The exact shape and form needed for a taco stand that doesn’t put pressure on the shell.